Interesting take and angle on what I sometimes call “business karma”. This article reminds me of another favourite idea and trend about a growing market benefiting all.
When companies don’t embrace this behaviour they actually harm the value proposition of the entire industry and that impact is felt by anyone associated with similar service offering or products.
When we see companies embrace this we see a growth in demand – not just for the organization with the strong values but a ripple effect that competitors or ancillary service providers benefit from. In other words a bigger market for all.
For example, I wonder if that is who will come out on top in this intriguing story: